Our Intention

We believe in the power of synergy. The power of combining the ingredients nature provides to transform the integrity and standard of supplements within the industry. To create effective products that genuinely empower you to take control of your health, and move you towards your greatest potential. This intention takes research, transparency and communication, the foundations of our business.



Our approach

We bring things back to basics, keeping it simple and keeping it real. We pride our company on a ridiculously dedicated investigation into the source of every ingredient we buy. We relentlessly read as many peer reviewed papers as possible on every ingredient we use to make sure they work as hard as you do. We manufacture our own products, in our own facility, with our own hands. This is the approach we use to create positive change in the industry, using ingredients that are:

- Non-GMO
- Organic
- High Quality
- In therapeutic doses



our goal

We provide whole food based, scientifically researched and backed, nutritional and effective products that are:

- 100% traceable
- Free from any fillers
- Bioavailable ingredients 
- Every ingredient in a efficacious dose
- With no proprietary blends (100% transparent)
- Free from artificial flavours, sweeteners and additives

We believe that supporting the body with supplements that work as hard as you do is the only way to achieve peak physical, mental, emotional and spiritual performance. 


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Mitch Barraclough

Co-founder & Brother of Ryan

Mitch's passion for organic health has evolved with his journey through life. Growing up with no colourings, no preservatives, no junk food, and minimal TV, Mitch craves fresh, organic food, and has a passion for holistic living. As a qualified Holistic Health & Lifestyle Coach, when he's not sinking five smoothies a day and keeping our accreditations and operations tidy, Mitch is practicing Chi Kung, helping others on their health journey, or surfing.


Nick Dawe

Co-founder & Brother from another Mother

Nick's life revolves around the ability to match physical excellence with scientific support, be it bio-mechanically, nutritionally or spiritually. Nick studied a Bachelor of Science, Masters in Chiropractic and has carried out original research in Biomechanics and Neurology. He has also represented Australia for Kayaking, been and Australian Surf Ski Champion, whilst also coaches junior athletes. Nick brings the scientific support to our products, and has an incredible supplement cupboard!


Ryan Barraclough

Co-founder & Brother of Mitch

A healthy lifestyle was the only choice for Ryan. Born with debilitating asthma, Ryan experienced a childhood free from colourings, preservatives and junk food, and full of swimming, surfing and exercise. Ryan has since competed in numerous countries for rowing, represented NSW, won a number of National medals, and completed a Bachelor of Arts on Scholarship at Sydney University. Ryan keeps busy competing with Mitch and dreaming up new products.


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